Amendment No. 1 is available.____________________________________________________________________________REQUEST FOR PROPOSALAGENCY OF RECORD SERVICESNAC Project No.: MA2022-01The National Arts Centre (NAC) is currently seeking an Agency of Record (AOR or Agency) that will activate the NAC goals. Specifically, the NAC is looking for a partner that will support its efforts to continue to evolve into leaders in the performing arts sector. And to do so while cultivating meaningful engagements with audiences that are representative of the Canadian landscape.The NAC is anchored by core values outlined in its strategic plan – The Next Act (found on website). The strategy’s focal points (i.e. pillars) include: dynamic artistic leadership, community engagement, learning and innovation, and operational sustainability.The objective of this procurement is to select one (1) firm (Agency) who will enter into a contract with the National Arts Centre to provide the required services for an initial two (2) years, ending on July 31st, 2024.The intention is to award the contract approximately around June 15, 2022, at which point the on-boarding work would commence.If mutually agreeable between the Agency and the NAC, the contract may be extended for up to three (3) additional one (1) year periods, resulting in a possible maximum length of contract for five (5) years.The Agency will be required to provide services that will support three (3) key functional areas: strategic leadership, design production, media buying (planning & execution).