ANALYSE DES DÉCISIONS ET DES STRATÉGIES DE MARKETING DES FABRICANTS QUI CATALYSENT LES VENTES DE VÉHICULES AUTOMOBILES ET LES TECHNOLOGIES DES VÉHICULES

The objective of this work is to examine the decisions and strategies used by automakers to promote and market different vehicle segments and technologies, and to describe (both qualitatively and quantitatively) the level of influence these decisions and strategies have on certain vehicle segments and technologies.
The Contractor shall analyze all forms of promotion and marketing that are used in Canada by automakers (ex. Incentives/rebates, television and other media marketing, event sponsorship, etc.). The contractor must differentiate vehicle segments and analyse how marketing and promotion impact their sales.