The intent of this Request for Proposal (RFP) is to identify a Proponent with whom ATB may enter into a Formal Agreement for the provision of an enterprise-grade media monitoring platform and strategic reporting partner. This project covers comprehensive tracking across Canada and North America for both the overall ATB brand and our specific business areas, including economics, business banking, ATB Wealth, and ATB Capital Markets. The ability to deliver both a sophisticated self-serve platform and a dedicated human analysis service layer is considered an essential requirement for this engagement.
ATB seeks a partner with a documented history of supporting government entities. The chosen Proponent must demonstrate a comprehensive grasp of our specialized communication mandates, reporting requirements for stakeholders, and the sensitivities surrounding our public reputation. ATB Financial is seeking a strategic and tactical partner to assist in the analysis of our media presence and the evaluation of audience engagement. By leveraging sophisticated trend reporting and deep media insights, we aim to proactively address sensitive matters, cultivate a robust brand identity, and facilitate our organization's sustained commercial expansion.
