Attachement à la marque : cadre de recherche et de mesure

The purpose of this Negotiated Request for Proposal (the “NRFP”) is to solicit proposals for a research contractor who can design and build a research measurement framework that provides and monitors a holistic understanding of emotional brand love on travel to and within Canada throughout the consumer journey. The resulting measurement framework will measure love in a way that currently doesn’t exist, going beyond traditional brand health and brand equity measures processes. It will help Destination Canada and Team Canada Destination Marketing Organization (DMO) partners know their audience better, build a cohesive Canadian story and differentiate our country in the hearts and minds of travellers.