The Province's Public Opinion Research (POR) function is exploring emerging AI-enabled advertising evaluation solutions that assess the effectiveness of advertising creative prior to deployment.
The Province conducts public awareness advertising campaigns across a variety of topic areas and is interested in understanding current market capabilities related to AI-assisted advertising evaluation. Specifically, the Province wishes to better understand solutions capable of evaluating static and video advertising creative and providing rapid, cost-effective insights regarding creative performance and opportunities for optimization.
Through this Request for Information, the Province seeks to understand the capabilities, limitations, validity, reliability, security requirements, and practical applications of these solutions in support of public awareness advertising. The information gathered may be used to better understand market trends, emerging technologies, and opportunities to complement existing advertising evaluation and Public Opinion Research activities.
Areas of particular interest include attention, recall, engagement, message comprehension, and message clarity, as well as diagnostic insights that support the improvement of advertising creative.
