Agriculture & Agri-Food Canada (AAFC), is seeking proposals for Pavilion Design and Fabrication
services at Food & Hotel Asia (FHA) 2024.
AAFC is organizing the Canada Pavilion at FHA 2024, which will be held at Singapore Expo, Singapore,
Singapore from April 23 to 26, 2024. The Canada Pavilion will incorporate displays from a number of
Canadian agri-food companies, associations, and federal/provincial departments.
FHA is an annual flagship show that is considered is the most important food and beverage event in
South East Asia.
In order to ensure the prosperity of the sector, the Canadian agri-business community needs to
successfully compete and adapt to the changing needs of domestic and international markets. AAFC’s
Canada Pavilion Program provides Canadian food exporters with the opportunity to enhance the
exposure of their products against international competition by differentiating their products through the
use of branding tools and attributes. The Canadian presence at international trade shows, through the
Canada Pavilion Program, should highlight the following key Canada Brand attributes: quality, innovation,
sustainability, diversity, and food.
