Agriculture & Agri-Food Canada (AAFC), is seeking proposals for Pavilion Design and Fabrication
services at Foodex Japan 2024.
AAFC is organizing the Canada Pavilion at Foodex Japan 2024, which will be held at Tokyo Big Sight,
Tokyo, Japan from March 5 to 8, 2024. The Canada Pavilion will incorporate displays from a number of
Canadian agri-food companies, associations, and federal/provincial departments.
Foodex Japan is an annual flagship show and considered the largest food and beverage show in Asia,
and is a vital industry event for buyers from Japan, Korea, China and Taiwan.
In order to ensure the prosperity of the sector, the Canadian agri-business community needs to
successfully compete and adapt to the changing needs of domestic and international markets. AAFC’s
Canada Pavilion Program provides Canadian food exporters with the opportunity to enhance the
exposure of their products against international competition by differentiating their products through the
use of branding tools and attributes. The Canadian presence at international trade shows, through the
Canada Pavilion Program, should highlight the following key Canada Brand attributes: quality, innovation,
sustainability, diversity, and food.
