The Contractor will be required to execute projects supporting consumer, trade and media channels. These will include maintaining and fostering partner, media and agency relations, as well providing recommended and implementing approaches to support related strategies and initiatives. The work involves coordinating a number of different marketing and communications-based projects concurrently and moving seamlessly from one project to another. The Contractor is expected to provide effective and efficient project management services and will rely on their strong knowledge of media trends along with their firm understanding of the international tourism and marketing environment. The media environment is constantly evolving and requires scanning of these environments to stay current in knowledge of innovations in media channels and communications, and the sharing of related insights.
The Contractor is responsible for day to day project management activities including analysis and interpretation of research, providing feedback and direction related to program development, interacting with CTC’s partners and suppliers, writing, editing, and producing communications products for both external and internal audiences. The Contractor will oversee the accuracy, completeness and effectiveness of content related to the program, its content sites and supporting social media channels. The Contractor has a direct impact on final marketing communication messages and contributes to the effective implementation of an integrated communications strategy. In addition the Contractor impacts, through the coordination of projects and contributions to the implementation of plans, to the success of CTC’s integrated marketing and communication campaigns.
