Health Canada is seeking detailed information on the vaping products market in Canada and the
provinces. The objective of this requirement is to have a Contractor collect, analyze and provide data
on the estimated market size, top brands, popular flavours, nicotine content, average prices, growth
rates and other market-based characteristics of the products of this market within Canada as well as
gathering information on retailers, manufacturers, distributors and importers. The contractor would
also be required to describe how legislative interventions around vaping brought in by certain
provinces have impacted their respective markets. Market impacts would include overall market size
pre and post regulations and taxation changes as well as changes in retail distribution of vaping
products within those markets. Please see Annex A for a summary of provincial interventions around
vaping products.
The completed project will provide Health Canada with a robust estimate of the vaping market in
Canada and the provinces. The contractor will be required to provide market data on vaping products
being sold in large corporate retail chains, independent convenience, vape stores, online and any
other venues as necessary. The study will assist Health Canada in understanding the vaping market
in Canada in order to assist in fulfiling its mandate under the Tobacco and Vaping Products Act
(TVPA).
