The Music Policy and Programs Directorate (MPPD) of the Cultural Industries Branch of Canadian Heritage is seeking to establish a contract for professional services to undertake a study of marketing practices and their impact on the discoverability and consumption of Canadian music.
The objective of the study is to provide insight on the current marketing trends, practices and challenges of artists and entrepreneurs with a view to deepen MPPD’s understanding of the costs and returns on investment related to the marketing of Canadian music.
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