The National Capital Commission (NCC) seeks proposals for the services of professional market research consultants to assist the NCC’s Evaluation and Research team in conducting a study to find out more about the people who visit / use Gatineau Park, the activities they take part in, their level of satisfaction, the Park’s impact on impressions of Canada’s Capital Region (CCR), and the economic impact of Gatineau Park on the local and provincial economies.
STUDY OBJECTIVES
Due to the importance of Gatineau Park and the critical role it plays in achieving the NCC’s mandate, data and performance information are required. The last comprehensive visitor study was conducted in 2011, and the last economic impact study in 1998.
The specific research objectives to be covered by the study are as follows:
- Visitor profile (origin, postal code, income, age group, gender, travel party composition and size, language);
- Attendance by season and for the year;
- Sites visited and activities participated in by season;
- Awareness of NCC responsibility for managing / protecting Gatineau Park;
- Level of satisfaction with overall experience and expectations relative to their visit;
- Motivations for making the trip to the Park;
- Impact of visit to Gatineau Park on impressions of Canada’s Capital Region (CCR) including but not limited to Gatineau Park’s contribution to the perceptions that CCR is of national significance and is a source of pride for Canadians;
- Assessment of program objectives (Environmental Protection and Conservation program: Gatineau Park is protected for current and future generations of Canadians; and Outdoor Experience program: Canadians actively experience and appreciate Gatineau Park);
- Economic Impact associated with spending of Gatineau Park visitors (Visitor expenditures, Economic activity, GDP, wages, employment full-year jobs) for the province of Ontario, province of Quebec, City of Ottawa, and the City of Gatineau.
Proposals must be forwarded to the attention of Allan Lapensée, Sr. Contract Officer, Procurement Services, National Capital Commission, 40 Elgin Street, 3rd floor Service Centre, Ottawa, ON, K1P 1C7. Bid closing date is SEPT 1, 2015 at 3pm Ottawa time. Late or faxed bids will not be accepted.
The procurement process of this tender is subject to Chapter 5 on the Agreement on Internal Trade.
The official Government Electronic Tendering Service website is http://buyandsell.gc.ca . Please ensure that you download your document from this site, in order to obtain all information related to the tender. It is your responsibility to ensure that you have received all the posted tender information to ensure tender compliance and not be disqualified.
