Agriculture & Agri-Food Canada (AAFC), is seeking proposals for Pavilion Design and Fabrication. AAFC is organizing the Canada Pavilion at FHC 2016, which will be held at the Shanghai New International Expo Centre in Shanghai, China from November 7-9,2016. The Canada Pavilion will incorporate displays from a number of Canadian agri-food companies, associations, and federal/provincial departments. FHC is a premier annual business exhibition for the global food and hospitality sector in China. Held in Shanghai, China, the show attracts an estimated 55,000 buyers of quality imported products from retail, hospitality and food sectors across China. FHC will feature 3,000 exhibitors and 70 international pavilions. In order to ensure the prosperity of the sector, the Canadian agri-business community needs to successfully compete and adapt to the changing needs of domestic and international markets. AAFC’s Canada Pavilion program provides Canadian food exporters with the opportunity to enhance the exposure of their products against international competition by differentiating their products through the use of branding tools and attributes. The Canadian presence at international trade shows, through the Canada Pavilion program, should highlight the following key Canada Brand attributes: innovation, quality, nature and environment.
