Marché de la Chine : plateforme de médias sociaux et services de marketing numérique destinés aux professionnels des voyages

The Contractor, located in China and an expert in digital destination marketing and web and mobile application development, will provide extensive travel trade social media and digital marketing services and solutions in China. The Contractor is responsible for increasing Chinese consumer awareness of Canada as a tourism destination. The Contractor is also responsible for increasing the knowledge of Chinese travel agents in key market cities and regions throughout China of Canada through the CSP platform. In turn, these efforts will increase Chinese arrivals in Canada.
The Contractor is responsible for working innovatively with DC and its Creative, Media and PR agencies to:

Design, develop, and implement the CSP platform on WeChat and the web.
Manage DC’s travel trade WeChat account and design and maintain comprehensive and innovative travel trade industry content.