Multimédia News Services

Trade Agreement: LCSA/AIT
Tendering Procedures:
Attachment: None
Non-Competitive Procurement Strategy: Government Objectives
Representing Best Interests/Value to Govt
Comprehensive Land Claim Agreement: No
Vendor Name and Address:
News Canada Inc.
532 Montreal Road
Suite 236
Ottawa Ontario
Canada
K1K4R4
Nature of Requirements:

ADVANCE CONTRACT AWARD NOTICE (ACAN)
An Advance Contract Award Notice (ACAN) allows departments and
agencies to post a notice, for no less than fifteen (15)
calendar days, indicating to the supplier community that it
intends to award a good or service contract to a pre-identified
contractor. If no other supplier submits, on or before the
closing date, a Statement of Capabilities that meets the
requirements set out in the ACAN, the contracting authority may
then proceed with the award. However, should a Statement of
Capabilities be found to meet the requirements set out in the
ACAN, then the contracting officer will proceed to a full
tendering process.

PWGSC FILE NUMBER: EN578-151774

CONTRACTING OFFICER: Jacques Gariépy

TELEPHONE NUMBER: 613-998-8582

PROJECT DESCRIPTION:
To provide the Government of Canada with a National Master
Standing Offer for communication support services on an as when
required basis. The services is in English and French and
includes: Print Service (Newspaper and Web articles), Broadcast
News Service (Television and Radio), Online Video News Service
and Media analysis service.

TRADE AGREEMENTS
This requirement is subject to the Agreement on Internal Trade.

REASON FOR SINGLE TENDERING:
As per AIT chapter 5, article 506-12b, sole sourcing is allowed
when there is an absence of competition for technical reasons
and the goods and services can be supplied only by a particular
supplier.

Section 6, Article 10.2.1 of the Government Contracting
Regulations applies on the basis of limited tendering
procedures. Specifically, Article 10.2.1 (d) applied: only one
person or firm is capable of performing the contract.

News Canada is the only known Canadian firm capable of producing
the full range of news services required and reaching a
national audience as described bellow:
The contractor will provide feature news production,
distribution, monitoring, and analysis services to inform and
educate Canadians on public issues in Canada in the following
media:

1. Print Service (Newspaper and Web articles)

The Contractor can provide the following services for the Print
Service:

· Creation and production of news articles/stories;
· Translation to French language or any languages (where
possible).
· Layout and design for monthly print catalogue
· Printing of the monthly print catalogue, production of
searchable CD-ROM burning, web formatting for the News Canada
web site
· Distribution of monthly print catalogue (English & French) and
CD-ROM to over 1850 newspaper editors and 1900 web editors
across Canada
· Posting of articles on the News Canada web sites,
www.newscanada.com, www.leditionnouvelles.com, and/or
www.newsnorthamerica.com specifically designed to meet the
feature news needs of Canadian and/or American print and web
editors
· Comprehensive monitoring and reporting as proof of media
coverage and consumer reach
· An audience guarantee is included in the Print Service and if
not attained, the Print page (or half page) will be
redistributed until the guarantee is achieved

• Distribution to American print media outlets in English

with a guaranteed audience.

2. Broadcast News Service (Television and Radio)

The Contractor can provide the following services for the
Broadcast News Service:

Television

· Concept development and script writing from client-supplied
answers to a 1 page News Brief questionnaire
· A maximum of 2, on-location interviews/shoots in one of the
following cities: Ottawa, Toronto or Montreal
· In-person interviews or testimonials
· Voice-over narration for English news segments and French
voice-over narration of the same segment, editing, and inserting
French spoke person's interview news clip (or French voice-over
of English spoke person's interview)
· A maximum of one full day (8 hours) of shooting including
interviews and B-roll footage
· Client is responsible for providing shoot locations,
participants and all applicable permits if necessary
· Creating, editing and production of a 2 minute segment, which
includes a Broadcast News Release and isolated interview clips
(B-roll) in English and French
· A maximum of 6 hours of editing and production for each news
segment including client changes and reedits
· Digitizing and encoding of each final approved news segment
and placement on www.newscanada.com and on
www.leditionnouvelles.com
· Media notification in English and French to cable and network
news broadcasters across Canada of the broadcast
segment,(including sending them a summary script and allowing
them to preview the news segment on the News Canada web sites):
www.newscanada.com and on www.leditionnouvelles.com
· Distribution of broadcast news segment via satellite, the News
Canada websites or to individual broadcasters in their preferred
format
· Media monitoring of the usage of the broadcast news segment
for 30 days with actual footage of the on-air broadcasts along
with a comprehensive usage report with full audience figures
· Posting, promoting, and monitoring the downloading activity of
client broadcast news segments at www.newscanada.com and
www.leditionnouvelles.com for 30 days
· An audience guarantee is included with each Broadcast News
Service (Television) segment and if not attained, the segment
will be re-promoted and re-fed to the media until the guarantee
is achieved.

Radio

· Concept development and script writing from client-supplied
answers to a 1 page News Brief questionnaire
· Production management, including: coordination and scheduling
· A maximum of two interviews conducted via telephone
· Recording of client approved script by a narrator, including
an interview or testimonial
· Voice-over narration for English and French wraparound
segment, editing, and inserting French spoke person's interview
clip
· Creation and production of one wraparound voice-over clip with
generic sign-off and a 15-45 second spokesperson audio clips in
English and French. The French segment is an adaptation of the
English version
· A maximum of four hours of editing and production of each news
segment including client changes and re-edits
· A maximum of two client changes/edits to audio tracks, if
necessary
· All segments are supplied in two formats: Windows Media Player
for previewing purposes and MP3 broadcast quality files for
downloading and airing
· Media notification in English and French to radio broadcasters
across Canada (including sending them a summary script);
· Distribution on date chosen by client along with, digitizing,
encoding, posting, promoting and monitoring the downloading
activity of the client Audio News Release (ANR) in MP3 format at
www.newscanada.com and www.leditionnouvelles.com for 30 days
· Media monitoring of the usage of the Audio News Release (ANR)
for 30 days with actual on-air broadcasts, along with a
comprehensive usage report with full audience figures.
· An audience guarantee is included with each Broadcast Audio
News Release (Radio) and if not attained, the release will be
re-promoted and re-fed to the media until the guarantee is
achieved

• Distribution to American radio broadcast media outlets in

English with a guaranteed audience (no on airs available).

3. Online Video News Service

The Contractor can provide the following elements for Digital
News Service:

· Concept development and script writing of a digital news story
in English and French from client-supplied answers to a 1 page
News Brief questionnaire, including two opportunities to make
changes to the script. Video can also produced in other
languages if required.
· Production management, including co-ordination and scheduling
· A maximum of one full day (8 hours) of shooting including
interviews
· A maximum of 2, on-location interviews/shoots in one of the
following cities: Ottawa, Toronto or Montreal
· Creation of an English and French online Digital News Service
segment that is 90 seconds to 2 minutes in length
· Voice-over narration for English segments, and French
voice-over of same segment, editing and inserting French
spokesperson's interview clip or French voice-over of English
spokesperson's interview
· A maximum of six hours of editing and production of each
digital news service segment including client changes and
re-edits
· Client is responsible for providing shoot locations,
participants and applicable permits if necessary
· All digital news service segments are supplied in either two
formats: Windows Media Player or on a FTP server for client
previewing and approvals
· Promotion, notification and national distribution of the
Digital News Service segments to Canadian Internet sites
(English and French), Portals and digital content providers
· Digitizing and encoding of each final approved Digital News
Service segment and placement on www.newscanada.com and
www.leditionnouvelles.com
· Posting of the digital news segment on content providers'
website.
· Media monitoring for two months with screen captures of online
video coverage with URL
· A audience guarantee is included with each Digital News
Service segment and if not attained, the release will be
re-promoted and re-fed until the guarantee is achieved

4. Media analysis service (Media Relations Rating Points system)

Following the creation, production, distribution and monitoring
of a News Canada piece on behalf of the Department, the
Contractor can provide media analysis including:

a) Basic Service

• Using the MRP template, clients can establish the criteria

(i.e. Photo / Image, Call to Action, Spokesperson Quote, Tier 1
Media etc) that will be used to evaluate media coverage

• Evaluate media coverage (i.e. your clips, airings etc) for

tone and criteria

• Enter an audience reach number using the media outlet database

provided by MRPdata.com. The MRP system will then automatically
calculate your MRP score and your Return-on-Investment (ROI) or
Cost-Per-Contact (CPC).

• Export MRP reports to MS Excel

b) iBinder

• Attach News Canada clips to MRP report.
• Provide stakeholders access to MRP reports and media coverage

saved on MRP.

• Generate clipping books/media reports (in MS Word format) for

safe keeping or printing.

c) Charting/Graphing

• Charts and graphs are automatically generated to show trends

in coverage (tonality, key messages and other ratings)

d) Content analysis

• News Canada's trained MRP staff evaluates the News Canada

media coverage for the client.

PERIOD OF NATIONAL MASTER STANDING OFFER:
From February 1, 2015 to January 31st, 2017 with one (3)
optional period of one (1) year.

ESTIMATED VALUE
$1,250,000.00 (including GST) per year

NAME AND LOCATION OF ONLY KNOWN SOURCE:
NEWS CANADA INC.
532 Montreal Road, Suite 236
Ottawa, Ontario
K1K 4R4

CLOSING DATE AND TIME FOR WRITTEN SUPPLIER RESPONSES CHALLENGING
THIS REQUIREMENT IS 2:00 p.m. EST, JANUARY 7, 2015.

STATEMENT OF CAPABILITIES
Suppliers who consider themselves fully qualified and available
to provide the services/goods described herein, may submit a
statement of capabilities in writing to the contact person
identified in this Notice on or before the closing date of this
Notice. The statement of capabilities must clearly demonstrate
how the supplier meets the advertised requirements.

Should you have any questions concerning this requirement, send
your questions by e-mail to the contracting officer at:
j••••••••@••••••••.••.ca.
Delivery Date: Above-mentioned

You are hereby notified that the government intends to negotiate
with one firm only as identified above. Should you have any
questions concerning this requirement, contact the contracting
officer identified above.

An Advance Contract Award Notice (ACAN) allows departments and
agencies to post a notice, for no less than fifteen (15)
calendar days, indicating to the supplier community that it
intends to award a good, service or construction contract to a
pre-identified contractor. If no other supplier submits, on or
before the closing date, a Statement of Capabilities that meets
the requirements set out in the ACAN, the contracting authority
may then proceed with the award. However, should a Statement of
Capabilities be found to meet the requirements set out in the
ACAN, then the contracting authority will proceed to a full
tendering process.

Suppliers who consider themselves fully qualified and available
to provide the services/goods described herein, may submit a
statement of capabilities in writing to the contact person
identified in this Notice on or before the closing date of this
Notice. The statement of capabilities must clearly demonstrate
how the supplier meets the advertised requirements.

The PWGSC file number, the contracting officer's name and the
closing date of the ACAN must appear on the outside of the
envelope in block letters or, in the case of a facsimile
transmission, on the covering page.

The Crown retains the right to negotiate with suppliers on any
procurement.

Documents may be submitted in either official language of Canada.