The OEE has established the following objectives for this digital approach project:
Engage OEE divisions in creating a collective vision and strategy for digital engagement.
Enhance audience experience through improved web-based information.
Leverage web and social media channels to communicate a clear and consistent message about OEE.
Encourage user engagement and interaction online.
Plan for future digital engagement activities which go beyond current communication methods (via mobile apps, data visualisation, interactive citizen engagement modules, etc.).
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