Title
NRFP - Global Paid Media Agency
Reference number
cb-919-10371538
Solicitation number
DC-2026-PO-04
Publication date
2026-10-14
Tender closing date
2026-11-17T11:00:00
Expected contract start date
2027-08-02
Expected contract end date
2034-08-01
Unspsc description
*Media placement and fulfillment
Notice type
Request for Proposal
Procurement method
Competitive - Open bidding
Selection criteria
Highest Combined Rating of Technical Merit and Price
Trade agreements
*Canada-European Union Comprehensive Economic and Trade Agreement (CETA)
*Canadian Free Trade Agreement (CFTA)
Regions of opportunity
*World
Regions of delivery
*World
Contracting entity name
Destination Canada (DC)
Contracting entity address line
700-1045 Howe Street
Contracting entity address city
Vancouver
Contracting entity address province
British Columbia
Contracting entity address postal code
V6Z 2A9
Contracting entity address country
Canada
Contact info name
P•••••• O•••••
Contact info email
p••••••••@••••••••.com
Contact info address line
•••••••• •••• ••••••
Contact info city
••••••••
Contact info province
••••••• ••••••••
Contact info postalcode
••• •••
Contact info country
••••••
Attachment
https://canadabuys.canada.ca/sites/default/files/webform/tender_notice/109856/nrfp-dc-2026-po-04-global-paid-media-agency.pdf
Tender description
The purpose of this Negotiated Request for Proposal (the “NRFP”) is to solicit proposals for global paid media planning, buying, and management services to serve as DC's Agency of Record for paid media. See Statement of Work (Section C) for detailed requirements.
DC is seeking a global agency partner that will help us approach audience development and media investment from a traveller-first, geo-agnostic perspective, prioritizing signals of intent, behaviour, and cultural affinity over market of origin or demographics. While DC has established source markets historically that remain important to its commercial success, the next agency partner will also think beyond geographic boundaries in addition to bringing deep paid media expertise in strategy, planning, buying, and performance optimization.
