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The Department of Canadian Heritage has a requirement to be provided with data on technology ownership and use by Canadians of both official language communities. The national sample size needs to be large in order to permit detailed analysis of trends in smaller sub-groups, with an aggregate survey sample size of approximately 12,000 respondents. Francophones and Anglophones are to be equally represented, with sample sizes of 6,000 for each linguistic group. Using the data provided by the contractor, the Broadcasting and Digital Communications Branch conducts analysis on the adoption and use of new media technologies and the impact on traditional media technologies.
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