Plan de communication stratégique intégré pour la promotion du Canada en tant que destination d’études et de recherche

Canada requires an enhanced and clear communication strategy to ensure it maintains and increases its market share of international students through both the development of human capital and the business of international education as key means for engagement.

Canada seeks:

1. The development of a comprehensive 3 year, integrated communications strategy that will see the profile of the Imagine Education au/in Canada brand reflected in all areas of marketing, media relations, event promotion and e-communication;

2. To ensure the coordinated messages of the brand value proposition and representation of education opportunities in Canada are delivered with greater impact in priority countries.