Trade Agreement: NONE
Tendering Procedures: The bidder must supply Canadian goods
and/or services
Attachment: None
Competitive Procurement Strategy: Best Overall Proposal
Comprehensive Land Claim Agreement: No
Nature of Requirements:
IMPORTANT NOTICE TO SUPPLIERS Government of Canada is moving
its Government Electronic Tendering Service from MERX to
Buyandsell.gc.ca/tenders on June 1, 2013 Starting June 1, 2013,
federal government tenders (tender notices and bid solicitation
documents) will be published and available free of charge on a
Government of Canada Web site on Buyandsell.gc.ca/tenders. The
Government Electronic Tendering Service on
Buyandsell.gc.ca/tenders will be the sole authoritative source
for Government of Canada tenders that are subject to trade
agreements or subject to departmental policies that require
public advertising of tenders. Get more details in the
Frequently Asked Questions section of Buyandsell.gc.ca/tenders.
After June 1, 2013, all tenders and related documents and
amendments will be on Buyandsell.gc.ca/tenders. On June 1,
2013, suppliers must go to Buyandsell.gc.ca/tenders to check for
amendments to any tender opportunities that they have been
following on MERX prior to June 1. Bookmark
Buyandsell.gc.ca/tenders now to be ready for June 1!
Canada Revenue Agency Advertising Planning and Production
Services
46558-144382/A
Gervais, Karine
Telephone No. - (613) 998-7752 ( )
Fax No. - (613) 949-1281
THERE IS NO SECURITY REQUIREMENT ASSOCIATED WITH THIS
SOLICITATION.
NO TRADE AGREEMENTS APPLY TO THIS SOLICITATION.
Requirement
The Canada Revenue Agency (CRA) is looking to establish, through
this Request for Proposal, a competitively awarded contract with
one (1) full service advertising agency. The Canada Revenue
Agency requires a Contractor to assist in the account
management and coordination services, strategic services,
creative and production services and media services for its
regional and national advertising campaigns, and public notice
campaigns.
The CRA is responsible for administering tax programs,
delivering economic and social benefits, and ensuring compliance
with tax laws. In doing so, it targets various audiences
including: individual tax filers, benefit recipients,
businesses, intermediaries, charities and stakeholders.
Sourcing
Canadian Content Policy - The requirement is limited to Canadian
goods and/or services.
Trade Agreements - This procurement is not subject to any trade
agreements.
Note to Bidders
Bidders are reminded that in order to ensure a clear delineation
between the GC's media buying agency (contract
no.EP361-091572/001/CZ) and the GC's creative and planning
agencies, an exclusivity clause presently forms part of the
media buying agency contract. The media buying agency, and as
applicable, its parent company, its subsidiaries corporation,
and any body corporate of the Contractor's immediate family will
not be eligible to bid on other GC procurement contracts
relating to advertising. The resulting Contract fall under this
exclusivity provision as business related to advertising.
Further, any subcontractor proposed by an offeror on the RFP
will be bound by the same terms and conditions as the Bidder.
Canada reserves the right to negotiate with suppliers on any
procurement.
Documents may be submitted in either official language of Canada.
Evaluation Process
Bidders MUST meet all the mandatory requirements of the RFP. No
further consideration will be given to bidders not meeting any
of the mandatory criteria. The mandatory criteria include:
submit three (3) examples of advertising/marketing campaigns
which were completed* within the last three (3) years of the bid
closing date. One of the examples must be a campaign that
addressed behaviour change and/or financial services and/or the
adoption of electronic (online) services. One of the examples
must have been directed at business as the primary target
audience. One of the examples provided must include a
partnership program that complemented the campaign..
identifying the key personnel who would be assigned to several
key categories;
complying with the certification requirements described in the
RFP.
Bidders that meet all mandatory criteria will be evaluated
further using point-rated and financial evaluation criteria.
Period of the Contract
The period of the Contract will be from date of award to March
31, 2014 with the possibility of three (3) additional one (1)
year extension periods under the same terms and conditions.
Basis of Selection
The responsive bid with the highest combined total (80%
technical /20% financial weighting) will be recommended for
award of a Contract.
Inquiries
Karine Gervais
Communication Procurement Directorate - PWGSC
Telephone No: 613-998-7752
Fax No: 613-949-1281
E-mail: k••••••••@••••••••.••.ca
Delivery Date: Above-mentioned
Delivery Date: Above-mentioned
The Crown retains the right to negotiate with suppliers on any
procurement.
Documents may be submitted in either official language of Canada.
