The Program is looking to directly and reliably reach specific target audiences within the freight transport sector.
Project Considerations:
Recruiting new members is fundamental to SmartWay’s development and success. Getting companies to join involves raising the awareness and expanding the visibility of the SmartWay brand within industry to enhance brand value for prospective and existing partners.
The program has limited access to prospective partners through traditional communication channels such as television, radio, newspapers, one-on-one meetings with clients or by participating at conferences or trade shows.
Communicating via email is a low-cost, direct and viable approach provided that up-to-date mailing lists are available. However, developing and maintaining mailing lists for industry groups that are in constant fluctuation can be prohibitively costly.
The program is looking to directly and reliably reach the various target audiences to promote and to help grow the SmartWay partnership base.
NRCan seeks to contract the services of a company with comprehensive and current subscriber lists of business contacts for shipper, logistics and carrier companies in Canada. Using the subscriber lists, the contractor would have the capability to send out regular emails on behalf of NRCan.
The program additionally requires the services of technical trade writers with knowledge of the freight transportation industry to develop partner profiles and feature articles that showcase partner success stories resulting from participation in the program.
