Agriculture & Agri-Food Canada (AAFC), is seeking proposals for Pavilion Design and Fabrication services at Seafood Expo Global (SEG) 2024.
AAFC is organizing the Canada Pavilion at SEG 2024, which will be held at Fira Barcelona, Barcelona, Spain from April 23 to 25, 2024. The Canada Pavilion will incorporate displays from a number of Canadian agri-food companies, associations, and federal/provincial departments.
SEG is an annual flagship show that is considered Europe’s largest fish and seafood trade show, attracting over 30,000 buyers from around the world.
In order to ensure the prosperity of the sector, the Canadian agri-business community needs to successfully compete and adapt to the changing needs of domestic and international markets. AAFC’s Canada Pavilion Program provides Canadian food exporters with the opportunity to enhance the exposure of their products against international competition by differentiating their products through the use of branding tools and attributes. The Canadian presence at international trade shows, through the Canada Pavilion Program, should highlight the following key Canada Brand attributes: quality, innovation, sustainability, diversity, and food.
