Agriculture & Agri-Food Canada (AAFC), is seeking proposals for Pavilion Design and Fabrication services at ANUGA 2025.
AAFC is organizing the Canada Pavilion at ANUGA 2025, which will be held at Koelnmesse, Cologne, Germany from October 4 to 8, 2025. The Canada Pavilion will incorporate displays from a number of Canadian agri-food companies, associations, and federal/provincial departments.
ANUGA is the world’s largest food show and is considered 10 trade shows under one roof as it features 10 different themed exhibition halls that include fine food, frozen food, meat, chilled and fresh food, dairy, bread and bakery, drinks, organic, hot beverages, and culinary concepts and is attended by over 175,000 trade professionals from 169 countries.
In order to ensure the prosperity of the sector, the Canadian agri-business community needs to successfully compete and adapt to the changing needs of domestic and international markets. AAFC’s Canada Pavilion Program provides Canadian food exporters with the opportunity to enhance the exposure of their products against international competition by differentiating their products through the use of branding tools and attributes. The Canadian presence at international trade shows, through the Canada Pavilion Program, should highlight the following key Canada Brand attributes: quality, innovation, sustainability, diversity, and food.
Note: Items outside the standard contract, such as additional furnishings, graphics, chefs stations, hostess services etc., may be required by individual exhibitors. Should such items be ordered by individual exhibitors, they should be charged directly to the exhibitor.
Bids must include the following:
1. Executive Summary: A brief overview of the proposed plan, expectations, and understanding of the project.
2. Design Concept: Canada’s “Brand” is well defined (see Annex G), as such design proposals for a Canada Pavilion must take full advantage of Canada’s international reputation. The bid will include a design layout for a 539 square metre (sq. m) Canada Pavilion made up of five stands ( 8x10m – 80sq. m; 9x11.5m – 103.5sq.m; 2 x 9x17m – 306sq. m; 9x5.5m – 49.5sq. m).
The design must be distinctly Canadian and stand out from other countries/competitors on the show floor. The design will take advantage of Canada Brand attributes while addressing the target audience’s perception of what is distinctly Canadian.
The design must allow for a combination of enclosed and open concept booth layouts to accommodate the needs of both individual companies as well as larger group exhibitors. The design and layout of the pavilion should be flexible to accommodate changes from year-to-year. The design should include sustainable materials that can be reused throughout the duration of the contract.
3. Project Management for Services: Provide a detailed description of the approach, resources for each service and detailed, comprehensive timelines including milestones for planning and interactions with Show Authority, AAFC and exhibitors as well as fabrication and delivery schedule.
4. Contingency Plan: Describe any major challenges, constraints or unexpected situations and/or major difficulties that may arise during the course of the project including staffing issues and provide proposed solutions and approaches to address these.
5. Summary/Recommendation: Provide any additional information and/or recommendations that are essential to the project.
