Services de marketing et communication

Trade Agreement: Agreement on Internal Trade (AIT)
Tendering Procedures: The bidder must supply Canadian goods and/or services
Competitive Procurement Strategy:
Comprehensive Land Claim Agreement: No
Nature of Requirements:

Marketing & Communication Services

B8803-160322/A
Andruchow(CX Div.), Cassandra
Telephone No. - (613) 993-7846 ( )
Fax No. - (613) 991-5870 ( )

SUMMARY

The purpose of this Request for Proposal (RFP) is to seek proposals from bidders interested in providing marketing and communication services as outlined in the Statement of Work at Annex "A", on an ?as and when requested basis’ to Citizenship and Immigration Canada (CIC).

The resulting contract will be in effect from the date of issuance until March 31, 2019 and will include two (2) option periods of twelve (12) months.

TECHNICAL EVALUATION - MANDATORY TECHNICAL CRITERIA

Bidders must meet all the mandatory requirements of the RFP. No further consideration will be given to Bidders not meeting all the mandatory criteria.

To meet the requirement described herein, the experience of the Bidder must be work for which the Bidder was under contract to external clients. During the evaluation no corporate experience gained through internal clients will be accepted or reviewed. In the case of a joint venture, the combined experience of the parties forming the joint venture will be considered in the evaluation of the experience of the Bidder.

Listing experience without providing any supporting data to describe where and how such experience was obtained will result in the experience not being included for evaluation purposes.

Definitions for the purposes of evaluation:

"External client(s)" means clients exterior to the Bidder’s own legal entity (or joint venture partnership) and excludes the parent, subsidiaries or other affiliates of the Bidder.

"Internal client(s)" means clients within the Bidder’s own legal entity (or joint venture partnership) and includes theparent, subsidiaries and other affiliates of the Bidder.

"Relevant experience" means demonstrated experience to meet the minimum qualifications specified for each of the key personnel.

M.1. Key Personnel Identification (Curriculum Vitae [CV])

The Bidder must clearly identify the proposed key personnel for the following roles:

Account Manager
Minimum Required Qualifications:

• Three (3) years experience in Account Management and a post-secondary degree or diploma in a related field; or
• Five (5) years experience in Account Management.

Senior Strategist
Minimum Required Qualifications:

• Two (2) years experience in developing Marketing and Communications plan as well as post-secondary degree or diploma in marketing or Communications or a related field; or
• Four (4) years experience in developing Marketing strategies

Creative Director
Minimum Required Qualifications:

• Three (3) years experience in Creative Direction for marketing campaigns including social media, and a post-secondary degree or diploma in a related field; or
• Five (5) years experience in Creative Direction

Each of the key personnel must meet the minimum required qualifications, as specified for each of the identified roles. The Bidder may propose the same individual for more than one role, provided that the individual meets the minimum required qualification for each role.

The period of time that the proposed key personnel worked in each identified place of employment will be added to determine thenumber of years’ experience for evaluation purposes.

The Bidder must provide résumés for all identified key personnel proposed to provide the services as described in the Statement of Work at Annex "A". The following information must be included: their education/training, their work history and their relevant experience.

M.2. Experience of the Firm

M 2.1 The Bidder must demonstrate that it has been contractually bound to an external client or to external clients (outside of the Bidder’s own company) for two (2) on-going or completed projects to provide a marketing and communications plan as described in the Annex "A" Statement of Work (SOW).

The two (2) on-going or completed projects must have been completed on or after January 1, 2012, orinitiated before February 1, 2015.

A minimum of one (1) of the two (2) described projects must include or must have included the development of an integrated marketing and communication social media campaign.

During the evaluation no corporate experience gained through internal clients will be accepted or reviewed.

Each of the two (2) projects must include or must have included included all of the following services:

• Developing a marketing strategy that includes:

i)Original creative formarketing purposes.
ii)Analysing and recommending digital engagement to meet the client requirements;
iii)Developing key partnerships to expand the reach of the marketing strategy.

• Developing tracking and evaluation mechanisms

The Bidder MUST provide all the following information foreach of the two (2) project samples submitted:

• Title and summary description of the project;
• A description of the target audience;
• Description of the services provided or to be provided for the project;
• Overall creative approach to meet client objectives;
• List of deliverables of the project;
• Completion date or initiation date;
• Client information;

M 2.2 For each of the two (2) projects, the Bidder must provide an electronic copy of two (2) deliverables completed and delivered to the Client as part of the project. The Bidder must provide the samples of the deliverables on USB.

The two (2) deliverables for each of the two (2) projects (a total of four [4] deliverables) will be evaluated inthe R.3 point rated technical evaluation criterion.

M.3. Financial Proposal

The Bidder must provide costing information strictly in accordance with the Basis of Payment at Annex B. Any deviation from the pricing schedule will render your bid non-responsive.

BASIS OF SELECTION

1. To be declared responsive, a bid must:
a) comply with all the requirements of the bid solicitation;
b) meet all mandatory technical evaluation criteria; and
c) obtain the required minimum of 80 percent of the points for each rated criteria and an overall passing mark of 80 points for the technical evaluation criteria which are subject to point rating. The rating is performed on a scale of 100 points.

2. To determine the total evaluated price, the rates submitted in the Annex B: Basis of Payment for the initial period and the two (2) option periods for each category of service will be added to obtain the total evaluated price

Total evaluated price = (B.1.1.1a + B.1.1.1b + B.1.1.1c) + (B.1.1.2a + B.1.1.2b+ B.1.1.2c) + (B.1.1.3a + B.1.1.3b +B.1.1.3c)

3. Bids not meeting (a) or (b) or (c) will be declared non-responsive. Neither the responsive bid that receives the highest number of points nor the one that proposed the lowest price will necessarily beaccepted. The responsive bid with the lowest evaluated price per point will be recommended for award of a contract.

Delivery Date: Above-mentioned

The Crown retains the right to negotiate with suppliers on any procurement.

Documents may be submitted in either official language of Canada.