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The Canada Council for the Arts requires comprehensive media monitoring services capable of tracking, analyzing and reporting on media coverage across traditional and online media outlets. The service must deliver curated, timely and actionable insights that support strategic communications, reputation management, and stakeholder engagement.
These services will help the Canada Council for the Arts make informed decisions at every level of the organization and enable it to better position itself in an evolving environment. Additionally, this will also increase the Communications Team’s capacity to monitor news and issues, and respond more effectively to media inquiries, leveraging the insights available through the Contractor's web-based platform or dashboard.
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