The objective of the project is to obtain the services of a marketing communications agency to design and implement advertising campaigns for the following two brands: The Old Port of Montreal and the Montreal Science Centre.
The overall objectives of the advertising campaigns are threefold:
1. Increase awareness of the destination and the activities offered by the Montreal Science Centre and the Old Port of Montreal
2. Increase their respective visitor numbers
3. Maximize revenues for the Montreal Science Centre and the commercial ecosystem of the Old Port of Montreal
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