The purpose of this Negotiated Request for Proposal (the “NRFP”) is to solicit proposals from Global Public Creative Marketing Agencies with Media/Public Relations. DC’s desire is to have one agency or a well-coordinated agency network that can handle our entire account across all media and geographies, with the exception of media buying. DC may divide business among different agencies if we determine the need to do so.Destination Canada (DC) is seeking a global agency with expertise in both creative marketing and Media Relations/Public Relations to become a vital partner, inspiring the work that we do and helping us spread the love for Canada. At the heart of our work, we look for the strongest stories to tell in order to inspire travellers to choose Canada, while supporting the Visitor Economy. We are looking for an Agency partner that shares this vision. As a Global agency, you will have expertise, offices and/or a network in North America, Europe and Asia.