Destination Canada has been operating in Mexico for approximately 20 years with the following objectives:Build awareness and consideration for high-value travellers to Canada among prospective travellers.Get international high-value travellers visiting more places in Canada.Increase conversion of international high-value travellers to Canada year-round.DC is seeking a Contractor to help achieve its ambitious goals in Mexico. The Contractor, acting as DC’s partner, is an experienced General Sales Agent (“GSA”) with the capability to grow active consideration of the Canada brand in Mexico in partnership with DC’s co-investors and industry partners (Provinces, Territories and travel providers). The Contractor achieves its goals in Mexico through on-going travel trade education, travel trade key account management, media and public relations, social media, direct to consumer marketing activities, including in-market support to Business Events activities when required.
