The purpose of this Negotiated Request for Proposal (the “NRFP”) is to solicit proposals from agencies that are able to provide general sales and marketing services in France. The agency, acting as Destination Canada’s (DC’s) partner, is an experienced General Sales Agency (GSA) with the capability to grow active consideration of the Canada brand in France in partnership with DC’s co-investors and industry partners (Provinces, Territories and travel providers). The successful proponent (“Contractor”) achieves its goals in France through on-going travel trade education, travel trade key account management, media and public relations, social media and direct to consumer marketing activities. See Statement of Work (Section C) for detailed requirements. The Contractor will also have the opportunity to be considered by DC’s Team Canada partners which include Canadian Provincial, Territorial and City Destination Marketing Organizations (DMOs), for further GSA representation contracts to be developed directly with these organizations.
