Campagne de marketing et de sensibilisation du public à l’égard des risques pour la santé associés aux produits de vapotage. Programme d’événements de marketing expérientiel et Programme de marketing d’influence.

Health Canada (HC) requires the services of a contractor to develop, implement, manage and report on a national experiential marketing events program and an influencer marketing program in support of the Health Risks of Vaping Products Public Awareness Marketing Campaign that aims to increase awareness of the harms and risks associated with vaping product use among Canadian youth aged 15-18 and non-smoking young adults aged 19-24.
The period of the contract will be from the date of contract award to March 31, 2019, with an additional one-year option period from April 1, 2019 to March 31, 2020