Mesure de l’incidence des investissements en marketing touristique dans les canaux numériques

The Canadian Tourism Commission and associated partners are seeking a qualified consultant or consortium of consultants to provide expert advice and research services to develop recommendations on innovative frameworks to measure the impact of marketing efforts across digital media channels by Destination Marketing organizations (DMOs) at the provincial/territorial and national levels.
The outcome from this work will provide direction for a second independent phase that will involve a series of facilitated workshops of practitioners designed to develop a consensus on a common measurement framework to measure the impact of marketing campaigns across traditional and digital channels.