Trade Agreement: NONE
Tendering Procedures: All interested suppliers may submit a bid
Competitive Procurement Strategy: N/A - P&A/LOI Only
Comprehensive Land Claim Agreement: No
Nature of Requirements:
Advertising RFI AOR ATP
Email address under "Contact Information" to the left is incorrect. Please see RFI document for correct contact information.
This RFI is aimed at the Canadian advertising industry and
associations, advertising agencies, advertising technology providers
and certified ad placement verification suppliers (?Industry). The purpose is to seek information on approaches to address current and evolving challenges presented by the changing advertising environment, to help the Government of Canada (GC) with the development of the next Agency of Record (AOR) and Advertising Technology Provider (ATP) mandates (i.e. contracts).
This is a RFI and not a bid solicitation. This RFI will not result in the award of any contract. The issuance of this RFI is not to be considered in any way a commitment by the GC, nor as authority to potential respondents to undertake any work that could be charged to Canada. Suppliers of any services described in this RFI should not reserve stock or facilities, nor allocate resources, as a result of any information contai
ned in this RFI.
Participation in this RFI is encouraged, but is not mandatory. There will be no short-listing of potential suppliers for the purposes of undertaking any futurework as a result of this RFI. Similarly, participation in this RFI is not a condition or prerequisite for the participation in any potential subsequent solicitation.
The procurement of any of the services described in this RFI will not necessarily follow this RFI. This RFI is simply intended to solicit feedback from Industry with respect to the matters described in this RFI.
Respondents are requested to provide their comments, concerns and, wher
e applicable, alternative recommendations regarding how the
requirements or objectives described in this RFI could be satisfied. Respondents should explain any assumptions they make in their re
sponses.
Background on GC advertising practices and the media management model related to the requirements or objectives described in this RFI is provided in Annex A.
A response template in the requested format is provided in Annex B.
The Crown retains the right to negotiate with suppliers on any procurement.
Documents may be submitted in either official language of Canada.
Delivery Date: Above-mentioned
The Crown retains the right to negotiate with suppliers on any procurement.
Documents may be submitted in either official language of Canada.
