The Canadian Radio-television and Telecommunications Commission (CRTC) requires audience measurement data on the listenership of radio, viewership of television services and online services across Canada to inform its policy development and application. Without these data, the CRTC would have difficulty making informed policy, licensing and dispute resolution decisions.
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Suppliers who have won similar work from this buyer before.
Tutela Technologies Ltd. (OpenSignal) is the most likely incumbent, based on how often and how recently they have won this buyer’s work in this category. To displace them, expect to need a clearly stronger proposition or price.