To understand the impact of marketing activities, as well as overall brand sentiment about Canada, DC monitors print, broadcast, social and digital media in its key domestic and international markets.
The Contractor is responsible for media monitoring and measurement services in the China market, including but not limited to news clipping, crisis alerts, project reports and clipping reports on different basis (daily/weekly/monthly/quarterly/annual) based on DC requests, as well as monitoring contents according to agreed criteria. These services should support and be in alignment with the DC China media relations and public relations team.
The Contractor will provide consumer travel and corporate news media monitoring for DC China with a focus on China market. The Contractor will monitor for travel trade, travel and lifestyle-related editorial coverage of identified destinations, including key words in China publications, outlets, and social media. The Contractor will monitor DC content and insights in national and regional print, online, social media, broadcast, travel trade media outlets, and other online news outlets.
