Agriculture & Agri-Food Canada (AAFC), is seeking proposals for Pavilion Design and Fabrication services at GULFOOD 2027.
AAFC is organizing the Canada Pavilion at GULFOOD 2027, which will be held at the Dubai World Trade Center and the Dubai Exposition Center, Expo City, in Dubai, UAE from March 15 to 19, 2027. The Canada Pavilion will host a number of Canadian agri-food companies, associations, and federal/provincial departments.
GULFOOD is the world's largest annual food and hospitality show. Held in Dubai, UAE, the show attracts approximately 8,500 exhibitors participating from over 195 countries and 200,000 professional visitors.
AAFC’s Canada Pavilion Program provides Canadian food exporters with the opportunity to raise awareness of their products and position themselves competitively via the use of the Canada Brand. The key attributes of the Canada Brand are quality, innovation, sustainability and diversity. Canada’s Pavilion design should aim to support the promotion of these attributes.
Bids must include the following:
1. Executive Summary: A brief overview of the proposed concept and design, key milestones and timelines for delivery of the project, and overall outcomes to be achieved.
2. Design Concept: The bid will include a design layout for an 866 square metre (sq. m) Canada Pavilion spread across four halls at two separate venues. One (1) 33m x 6m stand (198 sq. m), one (1) 17m x 6m stand (102 sq. m) and one (1) 23m x 6m stand (138 sq. m) in the Rice, Pulses & Grains Hall (Expo City Dubai), one (1) 33m x 6m stand (198 sq.) and two (2) 3m x 13m stand (39 sq.) in the World Food Hall (Expo City Dubai), one (1) 12m x 8m stand (96 sq. m) in the Meat Hall (Dubai World Trade Centre), and one (1) 7m x 8m stand (56 sq. m) in the Dairy Hall (Dubai World Trade Centre).
The design concept must leverage existing Canada Brand colour schemes, logos, taglines and make the Canada Pavilion stand out from other countries/competitors on the show floor. The design concept must showcase the attributes associated to the Canada Brand (quality, sustainability, innovation and diversity as they apply to the agriculture and food sector) and allow the Canada Pavilion to stand out from other countries/competitors on the show floor.
The design must allow for a combination of enclosed and open concept booth layouts to accommodate the needs of both individual companies as well as larger group exhibitors. The design and layout of the pavilion should be flexible to accommodate changes from year-to-year. The design should include sustainable materials that can be reused throughout the duration of the contract.
3. Project Management for Services: Provide a detailed description of the approach, human resources required for each service and detailed, comprehensive timelines including milestones for planning and interactions with Show Authority, AAFC and exhibitors as well as fabrication and delivery schedule.
4. Contingency Plan: Describe potential challenges, constraints or unexpected situations and/or major difficulties that may arise during the course of the project including staffing issues and provide mitigating measures and approaches to address these.
5. Summary/Recommendation: Provide any additional information and/or recommendations that are essential to the project.
